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by Tyler Loechner
Iponweb, an ad tech provider, on Friday announced it has signed an agreement to acquire Adternity GmbH, per a release. Adternity describes itself as … Read the whole story
by Laurie Sullivan
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
by Wendy Davis
Consumers who are suing Google for allegedly snooping on their WiFi transmissions shouldn't receive a "windfall" for failing to secure their networks. Google filed … Read the whole story
by Larissa Faw
The agency has been separated from Rosetta and is now a stand-alone agency within Publicis Groupe. The once Apple-focused shop is now pursuing new … Read the whole story
by Mark Walsh
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
by Laurie Sullivan
Apple has published new guidelines for developers submitting apps to the iTunes store that serve ads. The Cupertino, Calif. company said it will reject … Read the whole story
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by Tanya Gazdik
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story
COMMENTARY
by Colby Horton
Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I would like to think mobile platforms give the struggling magazine industry another at bat with digital. But a decade and a half into … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience … Read the whole story