Iponweb, an ad tech provider, on Friday announced it has signed an agreement to acquire Adternity GmbH, per a release. Adternity describes itself as … Read the whole story
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
Consumers who are suing Google for allegedly snooping on their WiFi transmissions shouldn't receive a "windfall" for failing to secure their networks. Google filed … Read the whole story
The agency has been separated from Rosetta and is now a stand-alone agency within Publicis Groupe. The once Apple-focused shop is now pursuing new … Read the whole story
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
Apple has published new guidelines for developers submitting apps to the iTunes store that serve ads. The Cupertino, Calif. company said it will reject … Read the whole story
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story
Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, … Read the whole story
I would like to think mobile platforms give the struggling magazine industry another at bat with digital. But a decade and a half into … Read the whole story
Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience … Read the whole story