While a clear majority of small- and medium-sized businesses are using social media -- and Facebook especially -- relatively few have invested in paid … Read the whole story
The Federal Communications Commission has received a record-breaking 3 million Net neutrality comments as of Monday afternoon. Organizations like Free Press, the Writers Guild … Read the whole story
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned … Read the whole story
Microsoft will make location targeting and ad scheduling improvements to Bing Ads based on feedback from brands using the tools. The move is part … Read the whole story
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
Discovery Communications on Monday announced it has joined the "FourFronts" programmatic marketplace, a pilot program that was first announced in May. Other participants on … Read the whole story
ShopIgniter, the social mobile ad firm acquired by Mixpo earlier this month, on Monday announced it is one of two companies to be named … Read the whole story
- COMMENTARY
The recent shift to real-time buying (RTB) and growth of programmatic marketing has changed the traditional way of buying display media, making it more … Read the whole story
