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by Tyler Loechner
Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. … Read the whole story
by Tyler Loechner
While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders … Read the whole story
by Wendy Davis
A second actor who appears in the 14-minute "Innocence of Muslims" video has sued Google for copyright infringement. Gaylord Flynn alleges in his complaint, … Read the whole story
by Wayne Friedman
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
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by Mark Walsh
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, … Read the whole story
by Tyler Loechner
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
by Larissa Faw
To raise awareness of a new loyalty program, Expedia and ad agency 180LA are targeting those that will use these services most frequently: business … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People who use Facebook a lot are more likely to fall for phishing attacks, for example by giving up sensitive personal information like usernames, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest … Read the whole story