by Wendy Davis
Measurement company comScore will pay an estimated 16,000 panelists between $500 and $700 to settle a class-action lawsuit alleging that the company violated panelists' … Read the whole story
by Laurie Sullivan
Amazon.com paid $4.6 million for the rights to use the .buy top-level domain (TLD) name, outbidding Google and several other smaller companies. The name … Read the whole story
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by Mark Walsh
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
by Joe Mandese
Captivate Network, the "in-office" video network known primarily for serving ads targeted at business pros riding up and down high-rise elevators, is extending its … Read the whole story
by Mark Walsh
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of … Read the whole story
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by Tyler Loechner
Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up … Read the whole story
by Laurie Sullivan
Phoenix Marketing plans to release research that proves advertising messages must move and inform consumers with one simple message prior to a purchase. The … Read the whole story
COMMENTARY
by Ryan Jones
The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Roughly three out of four big companies (73%) plan to invest in big data technologies over the next 24 months, according to a new … Read the whole story