Measurement company comScore will pay an estimated 16,000 panelists between $500 and $700 to settle a class-action lawsuit alleging that the company violated panelists' … Read the whole story
Amazon.com paid $4.6 million for the rights to use the .buy top-level domain (TLD) name, outbidding Google and several other smaller companies. The name … Read the whole story
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
Captivate Network, the "in-office" video network known primarily for serving ads targeted at business pros riding up and down high-rise elevators, is extending its … Read the whole story
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of … Read the whole story
Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up … Read the whole story
Phoenix Marketing plans to release research that proves advertising messages must move and inform consumers with one simple message prior to a purchase. The … Read the whole story
The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices. … Read the whole story
Roughly three out of four big companies (73%) plan to invest in big data technologies over the next 24 months, according to a new … Read the whole story