AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story

Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story

Zefr -- which helps brands and publishers manage their video assets across social channels -- just bought Engodo and its social influencer ad platform. … Read the whole story

A small business has settled its false advertising lawsuit against Yahoo centering on its Localworks program, court documents reveal. The resolution brings an end … Read the whole story

The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG … Read the whole story

The search directory YP announced an agreement with GrubHub Wednesday that will allow consumers to order food through the search directory on mobile and … Read the whole story

The new company will be led by its principal investors -- CEO Figo Yang and COO Allen Liu, both of whom previously worked at … Read the whole story

Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story

Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," this week announced a partnership with iSocket, a "programmatic direct" ad platform. "Programmatic … Read the whole story

With Halloween falling on a Friday, two different surveys are predicting a major bounce in this year's boo-a-thon. The National Retail Federation forecasts spending … Read the whole story

Mobile video advertising is expected to rise sharply this year from a small base. Ad revenue in the category is expected to more than … Read the whole story