by Laurie Sullivan
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
by Laurie Sullivan
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
by Tyler Loechner
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
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by Wendy Davis
A group of Android users who brought a class-action privacy lawsuit against Google have dropped their case, according to court papers filed on Thursday. … Read the whole story
by Mark Walsh
HootSuite may have to change its name to LootSuite. The social media marketing firm on Thursday announced closing a $60 million venture round, bringing … Read the whole story
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by Tyler Loechner
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story
by Wayne Friedman
Looking to expand beyond its narrow kids TV base, Discovery Communications' Hub Network will now become Discovery Family Channel. The 5-year-old Hub -- a … Read the whole story
by Steve McClellan
Omnicom media shop PHD Worldwide has named Will Wiseman to the newly created role of president, Strategic Communications, PHD USA. For the Omnicom shop … Read the whole story
COMMENTARY
by Jim Norton
It's no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can be a daunting task or even a roadblock … Read the whole story