Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
A group of Android users who brought a class-action privacy lawsuit against Google have dropped their case, according to court papers filed on Thursday. … Read the whole story
HootSuite may have to change its name to LootSuite. The social media marketing firm on Thursday announced closing a $60 million venture round, bringing … Read the whole story
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story
Looking to expand beyond its narrow kids TV base, Discovery Communications' Hub Network will now become Discovery Family Channel. The 5-year-old Hub -- a … Read the whole story
Omnicom media shop PHD Worldwide has named Will Wiseman to the newly created role of president, Strategic Communications, PHD USA. For the Omnicom shop … Read the whole story
It's no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can be a daunting task or even a roadblock … Read the whole story