by Gavin O'Malley
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
by Wendy Davis
In its second major recent decision about sponsored content, the Better Business Bureau's National Advertising Division has criticized American Express for the way it … Read the whole story
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by Mark Walsh
More than half of marketers (57%) don't have defined mobile objectives, and only 38% use a mobile analytics tool to track performance, according to … Read the whole story
by Steve McClellan
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections … Read the whole story
by Karl Greenberg
According to a new study by C+R Research, commissioned by Cars.com, TV spots, radio and and direct are the least trustworthy or helpful sources … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising fell nearly a point Wednesday, as the Ad Sentiment Index climbed to 95.4 from 94.7 on Tuesday. Sentiment for all … Read the whole story
by Tyler Loechner
Integral Ad Science on Friday announced the launch of Causal Impact, a new ad measurement tool intended to help advertisers understand the impact of … Read the whole story
COMMENTARY
by Julie Preis
As mobile adoption continues to surge.the advertising industry struggles to catch up. One thing we do know is that users tend to have a … Read the whole story