by Laurie Sullivan
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
by Wendy Davis
Blogging platform LiveJournal has defeated a copyright infringement lawsuit brought by Mavrix Photographs, which alleged that the online service wrongly displayed paparazzi photos of … Read the whole story
by Aaron Baar
"They're not zealots in any way," Needle president and COO Scott Pulsipher tells "Marketing Daily." "They are, in fact savvy, in terms of technology … Read the whole story
by Tyler Loechner
Undertone, an ad network, is becoming more involved in the programmatic ad space. Three months after acquiring programmatic ad company Upfront Digital Media, Undertone … Read the whole story
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by Mark Walsh
The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a … Read the whole story
by Tyler Loechner
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story
by Steve McClellan
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch association of TV sales houses. Obviously, many speakers represented TV networks or TV … Read the whole story
COMMENTARY
by Bob Liodice
For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of … Read the whole story