by Joe Mandese
Characterizing it as "the beginning of a big industry change," Zenith Media Chief Data Officer Rob Jayson this morning announced that the Publicis media … Read the whole story
by Tyler Loechner
One of the recurring topics during coffee breaks at this year's Advertising Week New York was Facebook's recent relaunch of Atlas, the ad server … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In an experiment, WiFi hotspots were set up in prominent business districts in London to see how hungry folks were to access the Internet. … Read the whole story
by Wendy Davis
Amazon and the Federal Trade Commission are battling in court about whether the agency should be allowed to continue with its lawsuit alleging that … Read the whole story
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by Gavin O'Malley
Conde Nast Entertainment on Thursday named Joe Sabia as head of digital development for its digital video channels. Effective immediately, Sabia is responsible for … Read the whole story
by Tyler Loechner
Rocket Fuel has announced the addition of real-time analytics to its programmatic ad platform. The analytics will be available to the company's managed service … Read the whole story
by Steve McClellan
Havas CEO Yannick Bollore, speaking at an Advertising Week session, said a critical task before the industry is mastering mobile, which has become the … Read the whole story
by Karl Greenberg
Forget the digital divide when it comes to mobile and social media. While Hispanic and African-Americans have fewer laptop and desktop devices than do … Read the whole story
by Larissa Faw
Rodriguez spoke at Horizon on Wednesday (Oct. 1) to discuss the current state of the media and advertising industries. He also discussed how his … Read the whole story
COMMENTARY
by Mark Walsh
Google isn't giving up on messaging apps. "The Economic Times" reports today that the search giant is planning to launch its own mobile messaging … Read the whole story