by Erik Sass
Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs … Read the whole story
by Steve McClellan
The venture will combine the assets of Edelman content and experiential subsidiary Matter with those of a branded content specialist firm that UTA helped … Read the whole story
by Mark Walsh
After launching its Audience Network in April with a limited set of partners for testing, Facebook has opened up the ability to run ads … Read the whole story
by Wendy Davis
Teen users under 18 who agree to Facebook's terms -- including provisions relating to "sponsored stories" ads -- are bound by those conditions, the … Read the whole story
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by Tyler Loechner
Yesmail, the email marketing software arm of Yes Lifecycle Marketing, this week announced the launch of "Trigger Intelligence," a new technology that lets marketers … Read the whole story
by Tyler Loechner
Dentsu, a Tokyo-based advertising and public relations company, on Tuesday announced it has partnered with Turn, a digital tech company with both a demand-side … Read the whole story
by Gavin O'Malley
As Instagram seeks to cement its position as a top digital platform, the photo-sharing network has found its first Chief Operating Office in Marne … Read the whole story
by Laurie Sullivan
Twitter has filed a lawsuit against the U.S. government, so it can release more information about national security requests. The company wants to publish … Read the whole story
COMMENTARY
by Ruth Aber
Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, … Read the whole story
COMMENTARY
by Steve Wooledge
Consumers generate an enormous amount of transaction and interaction data when they research, buy, and discuss products and services. The challenge, however, is that … Read the whole story