by Tyler Loechner
Dentsu, a Tokyo-based advertising and public relations company, on Tuesday announced it has partnered with Turn, a digital tech company with both a demand-side … Read the whole story
by Tyler Loechner
Specific Media on Wednesday announced it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital … Read the whole story
by Wendy Davis
Wyndham Hotels, which suffered three separate data breaches between 2008 and 2010, is asking a federal appellate court to throw out Federal Trade Commission … Read the whole story
by Gavin O'Malley
Facebook is developing an anonymous messaging app, but, contrary to reports, it will not simply clone secretive services like Whisper and Secret. Word of … Read the whole story
by Tyler Loechner
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Health Media (PHM), the media planning and buying agency within PHCG (Publicis Healthcare … Read the whole story
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by Tyler Loechner
Yesmail, the email marketing software arm of Yes Lifecycle Marketing, this week announced the launch of "Trigger Intelligence," a new technology that lets marketers … Read the whole story
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by Tyler Loechner
Acxiom, a data management platform (DMP), on Wednesday announced it has partnered with Starcom Mediavest Group in Europe. SMG clients in Europe will have … Read the whole story
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by Laurie Sullivan
Google has released an update to its search app for Android and iOS that searches the phone's Gmail account for dates of bills due. … Read the whole story
COMMENTARY
by Ruth Aber
Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, … Read the whole story
COMMENTARY
by Steve Wooledge
Consumers generate an enormous amount of transaction and interaction data when they research, buy, and discuss products and services. The challenge, however, is that … Read the whole story