Since living the American dream means having enough understanding about propositions, measures and candidates during an election year to cast a vote, Microsoft launched … Read the whole story

The Better Business Bureau's National Advertising Division has told Verizon to revise some of its ads touting the company's fiberoptic network, including ads on … Read the whole story

With a degree of hyperbole that would be impressive by even Madison Avenue's highest standards, Publicis' Leo Burnett unit announced a deal with AOL's … Read the whole story

Martini Media on Monday issued the inaugural edition of "The Martini Report," the first edition of which does a deep dive on the "affluent … Read the whole story

Demandbase, a retargeting platform for B2B marketers, on Monday announced it has received investment from Salesforce Ventures, Salesforce's corporate investment group. Demandbase has also … Read the whole story

Advertisers have a multitude of options to reach consumers, whether it is through social media, traditional, or viral channels. Yet, unless brands connect an … Read the whole story

The brewing giant spent around $575 million on ads in the U.S. last year, according to Kantar. Brands include Budweiser, Bud Light, Stella Artois … Read the whole story

Millennial moms tend to have higher rates of device ownership than average, with 85% having a smartphone and 43% a tablet in the U.S. … Read the whole story

Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story