by Wayne Friedman
Finally moving into Netflix territory, HBO says it will offer a stand-alone streaming video service next year. Richard Plepler, chairman/chief executive officer of HBO, … Read the whole story
by Mark Walsh
Yahoo on Wednesday extended its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts … Read the whole story
by Laurie Sullivan
Marketers spent 22% globally on search engine marketing in Q3 2014, per a report released Wednesday. In the U.S. that equates to 4% year-on-year, … Read the whole story
by Wendy Davis
The Federal Trade Commission "overreached" by suing Wyndham Hotels for allegedly using poor cybersecurity practices, the U.S. Chamber of Commerce says in new court … Read the whole story
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by Gavin O'Malley
Social-marketing start-up Thismoment just closed a Series D funding round worth $17.6 million. The funding follows the launch of Thismoment's content marketing platform, Content … Read the whole story
by Tyler Loechner
WPP's Kantar Media on Wednesday announced the addition of Rubicon Project inventory to its SRDS.com programmatic media planning and buying platform. The SRDS programmatic … Read the whole story
by Sarah Mahoney
Walmart says its Savings Catcher, an app introduced back in August that lets shoppers compare their purchases to other stores' advertised prices, earning electronic … Read the whole story
by Tyler Loechner
Nexage, a mobile ad exchange, on Wednesday announced it now supports mobile retargeting. The move lets mobile Web publishers tap into retargeting spend, Nexage … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Many in the digital ad industry believe the Media Rating Council (MRC) standard for viewability of 50% of an ad being in-view for one … Read the whole story