by Laurie Sullivan
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
by Aaron Baar
The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the … Read the whole story
by Tyler Loechner
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Tuesday announced the launch of a programmatic ad platform exclusively for mobile video … Read the whole story
by Wendy Davis
Three West Virginia residents have sued broadband provider Frontier for allegedly delivering far slower speeds than it advertises. The consumers say that Frontier advertises … Read the whole story
by Steve McClellan
Some 300 O&M staffers have been assigned to the unit designed to help clients use data in creative and effective ways with a particular … Read the whole story
by Gavin O'Malley
Tinder just revealed how it hopes to turn its popularity into profits -- and it has nothing to with advertising. Rather, the hookup app … Read the whole story
by Mark Walsh
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering … Read the whole story
COMMENTARY
by Mallory Russell
Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Conventional wisdom has it that the American political scene is becoming more polarized, with liberals and conservatives increasingly entrenched in their own views and … Read the whole story