by Wendy Davis
The Federal Communications Commission has delayed its review of Comcast's proposed $45 billion merger with Time Warner Cable -- which, if approved, would greatly … Read the whole story
by Gavin O'Malley
Yahoo expects Tumblr to take in more than $100 million in ad revenue -- and achieve positive EBITDA-- next year. The disclosure, from CEO … Read the whole story
by Laurie Sullivan
Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers … Read the whole story
by Laurie Sullivan
Magic Leap, a startup focused on augmented reality technology, said it has raised a $542 million funding round led by Google. Android and Chrome … Read the whole story
by Laurie Sullivan
Sexy, Frozen, and other female-related topics were some of the most frequently searched keywords typed into search boxes to look for costumes. Marketers followed … Read the whole story
by Tyler Loechner
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube's TrueView inventory lets consumers … Read the whole story
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by Mark Walsh
As expected, Twitter on Wednesday rolled out a new developer platform called "Fabric" that provides a suite of tools to make it easier for … Read the whole story
by Mark Walsh
Yahoo on Tuesday reported better-than-expected financial results for Q3, perhaps giving CEO Marissa Mayer more breathing room to turn around the struggling Web giant. … Read the whole story
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by P.J. Bednarski
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
by Wayne Friedman
Spending on subscription video-on-demand services will continue to climb at double-digit percentage gains in the coming years. Information research company Gartner expects consumer spending … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, photo- and video-sharing app Snapchat released an ad for Universal Pictures' film "Ouija," marking the first foray into ad monetization for the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Mobile advertising, programmatic buying and location-based targeting have been quite the trio this week, with Swirl, Chitika, and PubMatic/xAd all announcing product launches featuring … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
People are taking control of their TV experience and at the same time fleeing the desktop viewing experience about as fast as the bandwidth … Read the whole story