The Federal Communications Commission has delayed its review of Comcast's proposed $45 billion merger with Time Warner Cable -- which, if approved, would greatly … Read the whole story
Yahoo expects Tumblr to take in more than $100 million in ad revenue -- and achieve positive EBITDA-- next year. The disclosure, from CEO … Read the whole story
Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers … Read the whole story
Magic Leap, a startup focused on augmented reality technology, said it has raised a $542 million funding round led by Google. Android and Chrome … Read the whole story
Sexy, Frozen, and other female-related topics were some of the most frequently searched keywords typed into search boxes to look for costumes. Marketers followed … Read the whole story
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube's TrueView inventory lets consumers … Read the whole story
As expected, Twitter on Wednesday rolled out a new developer platform called "Fabric" that provides a suite of tools to make it easier for … Read the whole story
Yahoo on Tuesday reported better-than-expected financial results for Q3, perhaps giving CEO Marissa Mayer more breathing room to turn around the struggling Web giant. … Read the whole story
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
Spending on subscription video-on-demand services will continue to climb at double-digit percentage gains in the coming years. Information research company Gartner expects consumer spending … Read the whole story
Last week, photo- and video-sharing app Snapchat released an ad for Universal Pictures' film "Ouija," marking the first foray into ad monetization for the … Read the whole story
Mobile advertising, programmatic buying and location-based targeting have been quite the trio this week, with Swirl, Chitika, and PubMatic/xAd all announcing product launches featuring … Read the whole story
People are taking control of their TV experience and at the same time fleeing the desktop viewing experience about as fast as the bandwidth … Read the whole story