Facebook made big news last month with the relaunch of Atlas, extending its ad serving and targeting to the wider Web. But the social … Read the whole story
App marketing costs hit an all-time high in September, driven in part by Apple's launch of the iPhone 6 and iPhone 6 Plus last … Read the whole story
Google and Viacom are asking a federal judge to throw out a lawsuit accusing the companies of violating children's privacy rights by allegedly collecting … Read the whole story
The arrangement lets CineSport provide exposure of material from the Anthem sites to eight million sports fans who access CineSport content, most typically through … Read the whole story
"With telecoms, people are used to them providing services; they're not seen as innovative movers," MSI's Greg Mishkin tells "Marketing Daily." There's plenty of … Read the whole story
Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story
- COMMENTARY
The core of programmatic marketing is buying the right impression at the right time at the right price. These days, many advertisers try to … Read the whole story
