The price was not disclosed, but terms call for DAN to acquire an 80% stake in the mobile agency now, with an option to … Read the whole story

Marketers will need to clean up their campaigns this holiday season or risk wasting budgets. The cost for brands to advertise on Google Shopping … Read the whole story

Thanks to the continued success of its automated ads sales business, AOL beat Wall Street's revenue estimates for the third quarter of the year. … Read the whole story

Marketers are far from being prepared when it comes to mobile campaign strategies. Only 17% participating in a Chief Marketing Officer (CMO) Council study … Read the whole story

Developed by Millennium Communications, the digital-only campaign targets moms -- the No Yolks core shopper. "Noodles aren't pasta. Pasta isn't noodles. They aren't interchangeable," … Read the whole story

Nintendo's Digital Engagement Rating increased 204%, driven by the Nintendo Direct Presentation, which was promoted across the official Nintendo Facebook, Twitter, Instagram, YouTube, and … Read the whole story

In its Q3 2014 earnings announcement this morning, AOL revealed that it has earned $626.8 million in revenue for the quarter. Of that $473.4 … Read the whole story