Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story

Cable TV industry backed television ad technology developer Canoe Ventures has served its 10 billionth ad impression into national TV programming, the company announced … Read the whole story

Google has developed technology that can detect when ad slots are deliberately "hidden" from view on a Web page, and keeps the ads from … Read the whole story

An Android user has appealed the dismissal of his privacy lawsuit against the Cartoon Network, which allegedly transmitted the names of videos he viewed … Read the whole story

Marin Software now supports the integration of data from Yahoo Gemini, Yahoo's mobile search and native marketplace, into its platform -- giving advertisers the … Read the whole story

Cox Media Group is relaunching all of its newspaper Web sites, beginning with its flagship publication, The "Atlanta Journal-Constitution," the company announced this week. … Read the whole story

The Google subsidiary Planetary Ventures LLC has signed a deal with NASA to lease Moffett Field for the next 60 years. As part of … Read the whole story

"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story

Not too long ago, one school of thought questioned whether or not programmatic advertising could truly take hold in the industry, or if the … Read the whole story

I think a lot about how to be inner connected before interconnected. The debut of Echo by Amazon is a wonderful example of an … Read the whole story