by Gavin O'Malley
While Twitter continues to struggle with broad consumer adoption, the microblogging giant has never been more popular among top brands. All told, 70% of … Read the whole story
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by Larissa Faw
While executives decline to disclose financial details, sources say M&C Saatchi will hold 33% of the company, with the remaining shares will be controlled … Read the whole story
by Wendy Davis
A high-profile dispute between Wyndham Hotels and the Federal Trade Commission is heading to mediation, according to new legal papers. If a deal is … Read the whole story
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by Tyler Loechner
Adform, a Denmark-based demand-side platform (DSP), on Tuesday announced the launch of a mobile ad platform, dubbed Adform Go. The platform is connected to … Read the whole story
by Laurie Sullivan
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this … Read the whole story
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by Wendy Davis
The article "TRUSTe Settles Charges That It Misrepresented Practices," incorrectly reported that the FTC alleged that TRUSTe failed to conduct annual recertifications for around … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Programmatic direct" just took the lead against "programmatic native" in the invisible race for oxymoron du jour. The programmatic ad space took a step … Read the whole story