GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
Apple is planning to automate the way iAd does business. Apple on Wednesday announced a partnership with Rubicon Project, a major ad exchange, to … Read the whole story
Consumer packaged goods companies continue to shift budgets to mobile to increase retail store traffic and influence consumers as they traverse from search to … Read the whole story
For years, Verizon shipped WiFi routers that defaulted to an outdated encryption protocol, potentially exposing customers' data to hackers, according to the Federal Trade … Read the whole story
Nielsen will begin measuring premium streaming video TV programming from Netflix and Amazon starting next month, according to a report. Nielsen will analyze audio … Read the whole story
Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the … Read the whole story
Hopefully it's common knowledge that employers often look at job candidates' social media profiles during the hiring process, and for the most part the … Read the whole story