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by Gavin O'Malley
At least as community-building tools, marketers should forget about Facebook and Twitter. That's the crux of a new report from Forrester Research, which suggests … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default … Read the whole story
by Laurie Sullivan
The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that … Read the whole story
by Tyler Loechner
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
by Wendy Davis
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a … Read the whole story
by Tyler Loechner
While it often seems as though the entire U.S. has let holiday celebrations slip into October, new data indicates advertisers at least waited until … Read the whole story
by Steve McClellan
The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery … Read the whole story
by Sarah Mahoney
But the number of "maybes" -- those who say they will base their decision to brave the crowds on whether or not they see … Read the whole story