by Steve McClellan
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
by Laurie Sullivan
As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
by Wayne Friedman
A surge in foreign acquisitions of U.S. entertainment and media companies -- as well as U.S.-based companies acquiring overseas companies -- has been seen … Read the whole story
by Wendy Davis
Online video distributor FilmOn X is a "repeat infringer" with a "long history of violating copyright owners' exclusive rights," the broadcaster Window to the … Read the whole story
by Steve McClellan
The agency will become the European arm of ICUC, Dentsu Aegis Network's existing UK-based social media shop. Established in 2002, Tempero employs more than … Read the whole story
by Gavin O'Malley
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google said Thursday it will update its partner program to combine its existing programs for Apps, Chrome, Cloud Platform, Maps and Search. The move … Read the whole story