by Wendy Davis
A social media campaign for The Topps Company's Ring Pops candy violated children's privacy laws, a consortium of watchdogs allege in a new complaint … Read the whole story
by Erik Sass
Telemundo and Mashable are joining forces to create a new Spanish-language content hub, "#ElPulso via Mashable," centered on a dedicated page on Telemundo.com powered … Read the whole story
by Karl Greenberg
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
by Laurie Sullivan
Reflektion has developed a visual site search tool for ecommerce Web sites resembling a combination of Google's Autocomplete, Shopping, and Product Listing Ads on … Read the whole story
by Steve McClellan
The agency confirmed that it would provide a range of services, including strategic planning, analytics, digital media planning and buying and social media, working … Read the whole story
-
by Tyler Loechner
140 Proof, a mobile ad targeting firm, on Tuesday announced a partnership with PubMatic, a supply-side platform (SSP), to allow advertisers to programmatically tap … Read the whole story
COMMENTARY
by Doug Camplejohn
Most marketers know that big data contains valuable information that, when used properly, can transform their marketing. The problem is that these large data … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Email marketers are making more sophisticated use of data to anticipate their recipients' next move. Probabilistic modeling is telling brands when that email reader … Read the whole story