by Tyler Loechner
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
by Steve McClellan
The selection came after a formal review. The assignment is effective January 1, 2015 and will be led out of Mindshare's Los Angeles office. … Read the whole story
by Erik Sass
Outdoor advertising and mobile devices are overlapping more and more, but not always in the ways you might expect. While many outdoor ad companies … Read the whole story
by Aaron Baar
"That's an indication that consumers want a gateway to the content," Chen Zhao, director of analytics for the Marchex Institute, the data and insights … Read the whole story
by Steve McClellan
Based in Boston, R24 develops branded content for companies engaged in the fast-growing real-time marketing space. The firm, with a staff of 23, also … Read the whole story
by Wendy Davis
Allegations that Wyndham Hotels failed to take "reasonable" cybersecurity measures don't support the Federal Trade Commission's position that the hotel chain engaged in an … Read the whole story
by Steve McClellan
As North America CIO, Michael is responsible for IT delivery in North America. From authorizations to dashboards to human resources to finance, he will … Read the whole story
by Gavin O'Malley
Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
CBS finally announced the date yesterday, slotting Letterman's last "Late Show" on the final night of the 2014-15 season. It's a significant milestone in … Read the whole story
COMMENTARY
by Mark Bradbury, Columnist
There's no doubt Baby Boomers have changed how endemic categories (e.g., health and finance) view and speak to older consumers, which has resulted in … Read the whole story