by Laurie Sullivan
Havas Group and Universal Music Group have formed the Global Music Data Alliance to aggregate and analyze the billions of data bytes that the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
As if we needed to further muddy the acronym well, one ad tech platform has proposed a new meaning for ROI: Reports on Investment. … Read the whole story
by Laurie Sullivan
New technology such as connected cars, connected watches, and other connected devices doesn't always have marketing and advertising applications initially, but as the applications … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Polaroid has unveiled a new digital camera, the Socialmatic -- which, as its name indicates, is designed for social sharing of pictures. According to … Read the whole story
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by Wendy Davis
Car service Uber has been hit with a potential class-action lawsuit accusing it of sending unwanted text messages to people's cell phones. Four individuals … Read the whole story
COMMENTARY
by Fern Siegel
As technology changes, so does consumer behavior. From the original 13 broadcast channels to nearly 300 on cable to the phenomenon of streaming, "appointment … Read the whole story
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by Tyler Loechner
ITN Networks, a multiplatform video ad sales firm, on Monday announced the appointment of Stephen Poulin as EVP of platform development. Read the whole story
by Steve McClellan
Rob Schwartz, global creative president at the agency, has been tapped to run its New York office. He replaces Robert Harwood-Matthews, who is leaving … Read the whole story
by Gavin O'Malley
For better or worse, younger consumers are more able to form meaningful relationships through digital channels. In fact, more than one-third of this demographic … Read the whole story