The Publicis Groupe agency is instituting a new operating model that groups markets by cluster, not by region, which the agency believes better reflects … Read the whole story

LAS VEGAS -- While walking the CES floor here Tuesday, we stopped by the Whirlpool booth to chat with Zuckerberg Media CEO Randi Zuckerberg, … Read the whole story

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result, compared to those … Read the whole story

Review site Yelp says that the Federal Trade Commission has closed an investigation of the company's ad practices without bringing a complaint. The FTC's … Read the whole story

New research suggests that traditional local media does drive substantially higher digital sales revenues -- four times as much -- when they have dedicated … Read the whole story

It's still too early to tell whether Facebook overpaid for WhatsApp. $19 billion is a lot of billions, after all. But, the messaging service … Read the whole story

Returns have become a major financial thorn in the side of retailers trying to streamline ecommerce services, costing millions -- but gift-giving isn't a … Read the whole story

One of the issues along the trajectory of beacons has been for consumers to have Bluetooth on their phones turned on. There are other … Read the whole story