by Gavin O'Malley
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
by Laurie Sullivan
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed a funding pilot program with Google to support eligible Google partners. The loans … Read the whole story
by Laurie Sullivan
Mobile conversions make up only about 30% of all search conversions, although mobile marketing and the metrics to quantify campaigns are finally reaching parity … Read the whole story
by Aaron Baar
"[Media consumption] is shifting from traditional TV to online streaming," Ted Marzilli, CEO of YouGov BrandIndex, tells "Marketing Daily." "These brands are in the … Read the whole story
by Wendy Davis
The hotel chain Marriott said this week that it will no longer prevent guests from creating WiFi hot spots with smartphones or other personal … Read the whole story
by Tyler Loechner
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announced it has received Media Rating Council (MRC) accreditation for its viewability product … Read the whole story
by Steve McClellan
USA Network has ordered six episodes of the program that will be loosely based on the former agency CEO's life. It's expected to premiere … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Although plenty of people have opined that social media can be stressful and emotionally unhealthy, this actually isn't the case, according to the latest … Read the whole story
COMMENTARY
by Mark Hatch
Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated … Read the whole story