by Gavin O'Malley
Expanding its Promoted Pins business, Pinterest is testing ads in users' home feeds and other locations. Pinterest officially launched Promoted Pins at the beginning … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays … Read the whole story
by Erik Sass
Business information publisher Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media marketing will be the number one area of new investment for marketing executives over the next three to five years, according to … Read the whole story
by Wendy Davis
Siding with Dow Jones, a federal judge has dismissed a potential class-action privacy lawsuit accusing the news organization of sending information about Roku users … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consider SnapChat's new Discover service, which features 11 media partners, including National Geographic, Comedy Central, Cosmopolitan, CNN, The Food Network and ESPN, all of … Read the whole story
-
by Gavin O'Malley
Meeting millennials on their home turf, AT&T is developing a scripted entertainment series for Snapchat. Produced by Fullscreen and Astronauts Wanted, "SnapperHero" will rely … Read the whole story
by Larissa Faw
In 2015, search as a whole will cross the "mobile tipping point" with the number of mobile queries exceeding those made via desktops or … Read the whole story
by Karl Greenberg
The Economist Intelligence Unit has done a study on behalf of marketing enterprise software company Marketo, Inc., to get CMO perspectives on how well … Read the whole story
by Gavin O'Malley
Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first … Read the whole story
by Laurie Sullivan
Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It … Read the whole story