Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super … Read the whole story
Facebook is testing a new service that pops place-based information right into users' News Feed. If users choose to view a particular place tip, … Read the whole story
This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or … Read the whole story
Android user Mark Ellis is asking a federal appellate court to revive a lawsuit alleging that the Cartoon Network wrongly transmitted information about him … Read the whole story
A year after launching the anonymous messaging app, Secret co-founder Chrys Bader is moving on. Despite some enviable buzz and influential early adopters, the … Read the whole story
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set … Read the whole story
Supply-side platform (SSP) Altitude Digital on Friday announced the appointment of Bradley Downes as chief financial officer, a new position at the company. Downes … Read the whole story
The Viacom unit announced it would start a standalone Nickelodeon OTT service this year, joining HBO, CBS and more. It's simply taking its business … Read the whole story
In its second edition of the "Global Seller Trust Index" -- and the first of 2015 -- analytics platform Pixalate has deemed the Google … Read the whole story