by Erik Sass
Branded content is coming to music courtesy of iHeartMedia, which has announced the launch of a new branded content studio, SoundBoard. It will pair … Read the whole story
by Wendy Davis
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. The settlement agreement calls … Read the whole story
by Tyler Loechner
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesday announced it has closed a $5.6 million Series A round of financing. … Read the whole story
by Gavin O'Malley
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
by Erik Sass
The New York Times Co. enjoyed strong growth in digital advertising revenues last year as circulation revenues also edged up, thanks to digital subscriptions. … Read the whole story
by Wendy Davis
A high-profile court battle now underway between Mississippi Attorney General Jim Hood and Google could affect the free speech rights of all Web users, … Read the whole story
by Larissa Faw
Los Angeles-based advertising agency Ignited has sifted through more than 100 trend reports to identify 15 key trends for 2015 from the most relevant … Read the whole story
COMMENTARY
by Paul Mandeville
Marketing, as a craft, is being reinvented in the digital age. David Ogilvy, the "Father of Advertising" himself, may have said it best when … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story