Branded content is coming to music courtesy of iHeartMedia, which has announced the launch of a new branded content studio, SoundBoard. It will pair … Read the whole story
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. The settlement agreement calls … Read the whole story
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesday announced it has closed a $5.6 million Series A round of financing. … Read the whole story
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
The New York Times Co. enjoyed strong growth in digital advertising revenues last year as circulation revenues also edged up, thanks to digital subscriptions. … Read the whole story
A high-profile court battle now underway between Mississippi Attorney General Jim Hood and Google could affect the free speech rights of all Web users, … Read the whole story
Los Angeles-based advertising agency Ignited has sifted through more than 100 trend reports to identify 15 key trends for 2015 from the most relevant … Read the whole story
Marketing, as a craft, is being reinvented in the digital age. David Ogilvy, the "Father of Advertising" himself, may have said it best when … Read the whole story
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story