In addition to wedding dresses and aspirational hairstyles, Pinterest users can now pin particular mobile apps. In partnership with Apple, the move effectively positions … Read the whole story

Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday … Read the whole story

The Ad Council is joining forces with a slew of major brands for a new public service advertisement campaign combating prejudice and intolerance of … Read the whole story

The Internet Commerce Coalition, an organization made up of Internet service providers and e-commerce companies, is siding with Google in its high profile battle … Read the whole story

Scripps Networks Interactive -- home of Food Networks and HGTV -- witnessed advertising revenues slowing in the fourth quarter of 2014. Affiliate fees outpaced … Read the whole story

Forensiq, a digital ad fraud detection firm, has announced the appointment of Mike Rosner and chief revenue officer. He officially joined the company earlier … Read the whole story

Advertising agencies are planning to increase their use of programmatic ad tech in 2015, but that doesn't mean they fully trust it. In fact, … Read the whole story