by Gavin O'Malley
Trying to balance business interests with user satisfaction, Pinterest has decided to remove affiliate links from its platform. As a result of the new … Read the whole story
by Wendy Davis
A recent pro-Pandora decision in a privacy lawsuit "guts the protections" that lawmakers intended for consumers, an attorney to an appellate court this week. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session … Read the whole story
by Laurie Sullivan
Programmatic or automated ad buying could put a stake in the heart of multichannel networks or force them to rethink their business model. One … Read the whole story
by Laurie Sullivan
Google and Mattel have partnered to bring the View-Master into the twenty-first century, complete with virtual reality using the technology behind Google Cardboard, developed … Read the whole story
by Laurie Sullivan
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story
by Steve McClellan
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
by Tyler Loechner
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Before releasing her company's mobile game Seaboard just prior to Christmas, Blackflip Studios VP of Brand Marketing Sarah Ross knew she wanted to take … Read the whole story