by Gavin O'Malley
Facebook's small- and medium-sized business strategy appears to have achieved critical mass. In fact, the social giant says it has officially surpassed 2 million … Read the whole story
by Laurie Sullivan
engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately … Read the whole story
by Wendy Davis
Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal … Read the whole story
by Laurie Sullivan
Google announced a deal Monday to acquire technology and intellectual property from mobile payments service Softcard that will integrate into its Wallet service. The … Read the whole story
by Tyler Loechner
Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company's revamped data "on-boarding" solution that combines the best … Read the whole story
by Laurie Sullivan
Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from … Read the whole story
by Wayne Friedman
A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Customer service is rapidly migrating from the telephone to an array of digital channels, led by social media, Web chat, mobile apps, and online … Read the whole story