by Laurie Sullivan
Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but … Read the whole story
by Gavin O'Malley
Determined to "suck" less at protecting users from trolls, Twitter is rolling out another round of safety features. Starting Friday, the social network is … Read the whole story
by Wendy Davis
AmeriFreight, a company that transports cars, allegedly boasted in its ads that it had "more highly ranked ratings and reviews than any other company … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per … Read the whole story
by Wayne Friedman
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story
by Joe Mandese
This just in... literally, it's on the network morning news shows as we hold MediaPost's virtual presses to add this breaking story to this … Read the whole story
by Larissa Faw
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
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by Tyler Loechner
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus … Read the whole story
by Tyler Loechner
Integral Ad Science, a digital ad measurement firm, on Thursday announced it has received accreditation from the Media Rating Council (MRC) for its video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google's YouTube still doesn't make a profit, although it pulled in a big $4 billion in revenue in 2014, up from $3 billion in … Read the whole story