by Gavin O'Malley
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
by Laurie Sullivan
Google confirmed earlier reports with the launch Thursday of the Google Compare for Auto Insurance comparison-shopping tool that allows consumers to compare rates from … Read the whole story
by Wendy Davis
Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. … Read the whole story
by Erik Sass
Newspapers continue to make big strides online, with the combined digital audience for U.S. newspapers reaching a record 173 million in January 2015. That … Read the whole story
-
by Erik Sass
Big Data is getting even bigger, thanks to a series of deals for data integration between major marketing research and analytics firms. The latest … Read the whole story
by Steve McClellan
Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in … Read the whole story
by Steve McClellan
Interpublic Group has consolidated Lowe's healthcare practice with that of sibling agency FCB's, leaving the holding company with what company CEO Michael Roth termed … Read the whole story
COMMENTARY
by Brett Rosin
Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Instagram is far and away the fastest-growing social media network. It is fueled by mobile adoption as well as a different sprit from the … Read the whole story