Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story

Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a … Read the whole story

According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story

Late last year, MRY Chief Strategy and Innovation Officer Matt Rednor had enough with agency inefficiencies and quit. "Most creative agencies have it wrong," … Read the whole story

BMO Capital Markets has given TubeMogul stock an "outperform" rating, citing the company's strong self-serve offering, which lines up with the macro trend of … Read the whole story

Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story

Online advertising continues to grow in China. Qihoo, a company known for its mobile app store, Web browser and search engine, reported that revenue … Read the whole story

After disrupting -- or at least discomfiting -- the traditional retail industry,the burgeoning online group commerce industry is itself ready for some disruption. At … Read the whole story