Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story
Consumers share branded Pinterest content on the social Web 150% more than general branded content. Some of the most shared brands on Pinterest include … Read the whole story
Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a … Read the whole story
According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story
Late last year, MRY Chief Strategy and Innovation Officer Matt Rednor had enough with agency inefficiencies and quit. "Most creative agencies have it wrong," … Read the whole story
BMO Capital Markets has given TubeMogul stock an "outperform" rating, citing the company's strong self-serve offering, which lines up with the macro trend of … Read the whole story
Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story
Online advertising continues to grow in China. Qihoo, a company known for its mobile app store, Web browser and search engine, reported that revenue … Read the whole story
The success of a display campaign is relatively easy to understand: Was there sufficient ROI tied to it? Native ads that deliver on existing … Read the whole story
After disrupting -- or at least discomfiting -- the traditional retail industry,the burgeoning online group commerce industry is itself ready for some disruption. At … Read the whole story
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story