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by Tyler Loechner
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
by Laurie Sullivan
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
by Wayne Friedman
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV … Read the whole story
by Laurie Sullivan
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
by Steve McClellan
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
by Larissa Faw
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
by Laurie Sullivan
Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. … Read the whole story
COMMENTARY
by Adryanna Sutherland, Op-Ed Contributor
Most CMOs are very effective, but only a handful come close to reaching their potential. In fact, only one in eight CMO studied scored … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies … Read the whole story