by Tyler Loechner
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story
by Laurie Sullivan
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
by Erik Sass
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm … Read the whole story
by Laurie Sullivan
Merkle has appointed Adam Lavelle to the position of chief growth officer, responsible for expanding its digital services business. It's a bit of an … Read the whole story
by Aaron Baar
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation's Strongest LTE Signal' claim," AT&T tells "Marketing Daily." "Similarly, fans will be … Read the whole story
by Tyler Loechner
Video ad tech firm Virool has announced the launch of a new video measurement technology it claims measures the emotional reaction consumers have to … Read the whole story
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by Tyler Loechner
DoubleVerify, a digital ad measurement firm, on Tuesday announced that its pre-bid targeting technology is now available via AppNexus. DoubleVerify claims the technology "authenticate[s] … Read the whole story
by Larissa Faw
Tom Sepanski is promoted to regional director of naming and verbal identity in North America to lead Landor's North American team. He's tasked with … Read the whole story
COMMENTARY
by Michael Cornfield, Op-Ed Contributor
Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Lambasting younger generations seems to be an American pastime -- but in the words of The Who (a pioneering British rock band, for our … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this … Read the whole story