Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm … Read the whole story
Merkle has appointed Adam Lavelle to the position of chief growth officer, responsible for expanding its digital services business. It's a bit of an … Read the whole story
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation's Strongest LTE Signal' claim," AT&T tells "Marketing Daily." "Similarly, fans will be … Read the whole story
Video ad tech firm Virool has announced the launch of a new video measurement technology it claims measures the emotional reaction consumers have to … Read the whole story
DoubleVerify, a digital ad measurement firm, on Tuesday announced that its pre-bid targeting technology is now available via AppNexus. DoubleVerify claims the technology "authenticate[s] … Read the whole story
Tom Sepanski is promoted to regional director of naming and verbal identity in North America to lead Landor's North American team. He's tasked with … Read the whole story
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Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting … Read the whole story
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Lambasting younger generations seems to be an American pastime -- but in the words of The Who (a pioneering British rock band, for our … Read the whole story
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Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this … Read the whole story
