by Gavin O'Malley
Proving the rumor mill to be correct, Facebook has gone and launched a peer-to-peer -- or friend-to-friend -- money transfer service. Officially part of … Read the whole story
-
by Wendy Davis
This morning, Federal Communications Commission Chairman Tom Wheeler told Congress that the net neutrality rules weren't the result of meddling by the Obama administration. … Read the whole story
by Tyler Loechner
AppNexus, a large programmatic ad tech firm, on Wednesday announced that it has acquired Yieldex, a publisher monetization platform. A source with knowledge of … Read the whole story
by Tyler Loechner
Empower MediaMarketing, an independent media agency, this week announced its plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower … Read the whole story
by Steve McClellan
The holding company was in no comment mode for days after news broke that WPP was bidding for the shopper data giant, part of … Read the whole story
by Tyler Loechner
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
by Laurie Sullivan
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
by Wendy Davis
Yahoo is asking a judge to deny class-action status to a group of people who are suing the company for scanning their email messages. … Read the whole story
by Karlene Lukovitz
By spotlighting the range of the brand's flavors, the cookbook's launch is partly designed to drive awareness of a new variety, Lay's Wavy Cheddar, … Read the whole story
-
by Wendy Davis
The EU's right to be forgotten addresses the genuine concern that people shouldn't be dogged forever by embarrassing events from their past, but the … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
In the early days of Internet display advertising, standards -- including standard banner ad dimensions, tracking methodologies, and delivery verification -- helped make it … Read the whole story