by Gavin O'Malley
Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Media consumers have always mashed up and played with their content. But now publishers and marketers have the opportunity to help the audience reconstitute … Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Trade Commission is beefing up its technological expertise in order to examine how the Internet of Things, emerging payment systems and even … Read the whole story
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by Laurie Sullivan
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AOL, one of a handful of ad tech players attempting to lead the charge in programmatic TV, on Monday announced it has bolstered its … Read the whole story
by Gavin O'Malley
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
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by Larissa Faw
Everyday Health, provider of digital services for pharmaceutical companies, is acquiring Cambridge BioMarketing Group, which provides marketing solutions to launch and grow orphan and … Read the whole story
by Joe Mandese
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story