by Gavin O'Malley
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
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by Steve McClellan
At a Wednesday 4A's presentation, Ben Gaddis, chief innovation officer at T3, discussed four startups and one behemoth that can help agencies stay ahead … Read the whole story
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by Gavin O'Malley
To expand its U.S. business, Falcon Social just raised $16 million led by Prime Ventures. Existing investors including Northcap and Target Partners also participated … Read the whole story
COMMENTARY
by Roger Wu
Native advertising's recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support … Read the whole story
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by Tyler Loechner
Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe's Media Optimizer, an ad management and optimization … Read the whole story
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by P.J. Bednarski
AOL is letting Roku users to get a first look at the pilot for "Connected," a new reality series AOL otherwise premieres on March … Read the whole story
by Wayne Friedman
New over-the-top TV services may endure higher costs, which may raise costs for consumers -- especially when considering packages including major over-the-air broadcasting networks … Read the whole story
by Joe Mandese
You don't have to be a weatherman to know what the most obvious ways of pre-planning programmatic creative are. The answer, according to the … Read the whole story