Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
At a Wednesday 4A's presentation, Ben Gaddis, chief innovation officer at T3, discussed four startups and one behemoth that can help agencies stay ahead … Read the whole story
To expand its U.S. business, Falcon Social just raised $16 million led by Prime Ventures. Existing investors including Northcap and Target Partners also participated … Read the whole story
Native advertising's recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly … Read the whole story
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support … Read the whole story
Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe's Media Optimizer, an ad management and optimization … Read the whole story
AOL is letting Roku users to get a first look at the pilot for "Connected," a new reality series AOL otherwise premieres on March … Read the whole story
New over-the-top TV services may endure higher costs, which may raise costs for consumers -- especially when considering packages including major over-the-air broadcasting networks … Read the whole story
You don't have to be a weatherman to know what the most obvious ways of pre-planning programmatic creative are. The answer, according to the … Read the whole story