by Gavin O'Malley
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
COMMENTARY
by Greg Mason
For progressive digital publishers, it's no secret that technology is the key to competitive advantage. It allows publishers to differentiate content while also making … Read the whole story
by Tyler Loechner, Joe Mandese
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
COMMENTARY
by Tim Jenkins
Targeting by location alone does not negate the need for audience targeting. Advertisers who are too focused on location may overlook the most basic … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group, one of the largest U.S. TV station groups, is starting up a new digital division -- Sinclair Digital Ventures. The unit … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabbit hole and through the looking glass: Facebook is testing "spherical videos," which … Read the whole story
by Tyler Loechner
Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) … Read the whole story
by Karlene Lukovitz
There are also "how-to" videos with Stewart voiceovers that demonstrate how to use the product to clean a vase and to eliminate odors from … Read the whole story
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by Laurie Sullivan
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
by Wendy Davis
LinkedIn has agreed to resolve a class-action lawsuit accusing it of misappropriating users' names by sending email invitations to their friends, the company said … Read the whole story