by Laurie Sullivan
Google and Johnson & Johnson will team up to develop an advanced, robot-assisted surgery platform, and both companies will contribute intellectual property and expertise. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor … Read the whole story
by Wayne Friedman
TV Everywhere efforts are forecast to make stronger gains in terms of usage this year-- although growing too slowly for some TV executives. "Active … Read the whole story
by Laurie Sullivan
Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when the … Read the whole story
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by Tyler Loechner
Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original … Read the whole story
by Gavin O'Malley
Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will also … Read the whole story
by Wendy Davis
A group of pay-per-click marketers want to revive a class-action alleging that Facebook charged them for invalid clicks, according to recent court papers. Late … Read the whole story
by Sarah Mahoney
Last year, the company fell from second to third place in the U.S. sportswear market, as ranked by Sterne Agee and SportsScan, with a … Read the whole story
by Tyler Loechner
Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, has joined mobile data platform Qriously as chief revenue officer, the company announced … Read the whole story
COMMENTARY
by Brian Wieser
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story